PROJECT MANAGEMENT & DEVELOPMENT EXPERTS
BRAND STRATEGY IDENTITY COPYWRITING UX WEB DESIGN PRINT PHOTOGRAPHY
This team of former architects, designers, contractors and trade consultants bring a wealth of experience to each project and offer more depth, professional knowledge and combined expertise than any of their competitors. Even though these mavens were followed by a flawless reputation amongst their existing relationships, their team found great challenge in pitching and building new business. A complex set of skills and a varied set of disciplines make PDSI a formidable force -- it also becomes their number one challenge with prospects when it comes to understanding the nature of their prowess.
Our brand strategy focused on a few principles: being inherently distinct, being synonymous with complex development projects, and being diligently meticulous in their communication at all levels. We started by developing an identity that could effectively communicate these principles through any medium. A central theme coming up in Discovery was this firm's superhero power... their mastery of the many little pieces that combine to make up the most complex development projects. So we started there.
The reality for PDSI was their need for a website that not only reinforced what they communicated in person, but was also a tool to be used in facilitating these conversations. One part presentation tool, one part follow-up, we designed a site for PDSI that balanced their brand's strategy beautifully with the critical need of clear and expressive communication.
With five offices nationwide, we managed the immense task of sourcing and directing a team of dispersed studio photographers who could capture a portrait consistent with the brand's Style Guide.