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Beach Break Salon


Event branding & promotional email blast for Beach Break Salon's annual wine tasting event to raise money supporting the Archie Carr Center for Sea Turtle Research.

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Beach Break Salon


Event branding & promotional email blast for Beach Break Salon's annual wine tasting event to raise money supporting the Archie Carr Center for Sea Turtle Research.

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Elite Men's Guide


 Elite Men's Group approached our team looking for a strong brand with a solid web presence that would showcase the nearly 285 articles they had written along with 180 video exercises they had produced.  As the Creative Director for the brand, and the designer for the website my focus zeroed in on upholding a masculine, luxury brand that translated into the web application.  A sleek design coupled with a neutral, minimal palette allowed the content to take center stage online.

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I was lucky to work with: Jamison Calores(UI/UX, Developer), Zack Graber (Logo Design), Maria Carter (Developer) 

Elite Men's Guide


 Elite Men's Group approached our team looking for a strong brand with a solid web presence that would showcase the nearly 285 articles they had written along with 180 video exercises they had produced.  As the Creative Director for the brand, and the designer for the website my focus zeroed in on upholding a masculine, luxury brand that translated into the web application.  A sleek design coupled with a neutral, minimal palette allowed the content to take center stage online.

Visit Website

I was lucky to work with: Jamison Calores(UI/UX, Developer), Zack Graber (Logo Design), Maria Carter (Developer) 

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GRU


A testament to the Gainesville community, GRU, our city owned and operated utility, company came to us with a very important task. The marketing department at GRU had worked very hard on creating an internal campaign for every one of its hundreds of employees that focused on customer service and customer relations. My challenge was simple… design the collateral material around this campaign in such a way to motivate employees to read, enjoy and understand the content and message within.

My solution was easy. The goal was to create a booklet that was equally intriguing to look at, as it was light-hearted to flip through. I was instantly inspired to integrate fun, engaging and custom illustrations into the publication in order to connect the employees with the content. It was an absolute must from my perspective to use real GRU employees in the booklet so as to make the message real and relatable.

This resulting combination of sleek graphics and joyful illustration created an impactful piece that helped GRU convey a clear and distinct message to it’s employees and was heralded as a huge success by the marketing department of GRU.

I was lucky to work with:  Gus Shitama (Illustration)

GRU


A testament to the Gainesville community, GRU, our city owned and operated utility, company came to us with a very important task. The marketing department at GRU had worked very hard on creating an internal campaign for every one of its hundreds of employees that focused on customer service and customer relations. My challenge was simple… design the collateral material around this campaign in such a way to motivate employees to read, enjoy and understand the content and message within.

My solution was easy. The goal was to create a booklet that was equally intriguing to look at, as it was light-hearted to flip through. I was instantly inspired to integrate fun, engaging and custom illustrations into the publication in order to connect the employees with the content. It was an absolute must from my perspective to use real GRU employees in the booklet so as to make the message real and relatable.

This resulting combination of sleek graphics and joyful illustration created an impactful piece that helped GRU convey a clear and distinct message to it’s employees and was heralded as a huge success by the marketing department of GRU.

I was lucky to work with:  Gus Shitama (Illustration)

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MEA/NEA


MEA/NEA have positioned themselves as true leaders in their industry of secure online document transfer for medical and dental practices.  I was really excited to work as the designer on this project.  While most websites I design are responsive, this was my first opportunity to work on a site design that focused on a mobile-first approach.  Creating a responsive design was less of a priority for this client seeing as one of the major purposes for the site was to encourage the user to download a trial of the software.

Creating a design that looked great on a phone first allowed me to build a desktop experience that was vibrant, modern and clean.  Bold typography and bright buttons act as clear sign posts that navigate the user around the site with confidence and ease.  I created custom icons that would help trigger recognition and form a consistency that would carry through to the software itself.  This project has really opened my eyes up to the potential that a mobile-first design has to work in an online world that demands a flexible display.

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I was lucky to work with:  Jamison Calores (UI/UX, Developer), Maria Carter (Developer) 

MEA/NEA


MEA/NEA have positioned themselves as true leaders in their industry of secure online document transfer for medical and dental practices.  I was really excited to work as the designer on this project.  While most websites I design are responsive, this was my first opportunity to work on a site design that focused on a mobile-first approach.  Creating a responsive design was less of a priority for this client seeing as one of the major purposes for the site was to encourage the user to download a trial of the software.

Creating a design that looked great on a phone first allowed me to build a desktop experience that was vibrant, modern and clean.  Bold typography and bright buttons act as clear sign posts that navigate the user around the site with confidence and ease.  I created custom icons that would help trigger recognition and form a consistency that would carry through to the software itself.  This project has really opened my eyes up to the potential that a mobile-first design has to work in an online world that demands a flexible display.

Visit Website

I was lucky to work with:  Jamison Calores (UI/UX, Developer), Maria Carter (Developer) 

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Florida Bike & Safety


A team from UF was developing a guide that would communicate the traffic laws surrounding bike and pedestrian safety to students taking Drivers Education.  Creating a cover to the statewide Bike n' Safety course  guide demanded two things... it needed to communicate quickly and it needed to communicate effectively.  One of their goals was that the cover could last several years without a redesign so that they could maximize their budget.  The direction I took sought to combine simple elements, with a timeless aesthetic.

Florida Bike & Safety


A team from UF was developing a guide that would communicate the traffic laws surrounding bike and pedestrian safety to students taking Drivers Education.  Creating a cover to the statewide Bike n' Safety course  guide demanded two things... it needed to communicate quickly and it needed to communicate effectively.  One of their goals was that the cover could last several years without a redesign so that they could maximize their budget.  The direction I took sought to combine simple elements, with a timeless aesthetic.

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Town & Country Veterinarians


Town & Country Veterinarians had a brand, a successful practice and a loyal following.  Their dilemma was that they knew that their brand didn’t accurately reflect the practice that they knew they were.  The visual brand that had previously been defined for them felt too neutral—indistinct.  Their focus on science based medicine, and  fact based diagnoses was being left out of their collateral and their voice.

Both the tone of voice and the imagery needed a different positioning.  Subtle references to data visualization partner with sharper, more geometric elements to convey a brand that is modern as well as contemporary.  Essential to this brand was imagery that reflected the real face of Town & Country—their staff, their pets and their love.

 

I was lucky to work with:  Erik Knudsen, Photography, James Hill, Photography

Town & Country Veterinarians


Town & Country Veterinarians had a brand, a successful practice and a loyal following.  Their dilemma was that they knew that their brand didn’t accurately reflect the practice that they knew they were.  The visual brand that had previously been defined for them felt too neutral—indistinct.  Their focus on science based medicine, and  fact based diagnoses was being left out of their collateral and their voice.

Both the tone of voice and the imagery needed a different positioning.  Subtle references to data visualization partner with sharper, more geometric elements to convey a brand that is modern as well as contemporary.  Essential to this brand was imagery that reflected the real face of Town & Country—their staff, their pets and their love.

 

I was lucky to work with:  Erik Knudsen, Photography, James Hill, Photography

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UF College of Engineering


This annual event brings together both UF College of Engineering alumni and incredible speakers for the Reunion Weekend hosted annually.  This year's event compared two concepts important to the engineering landscape of today: innovation and inclusion.  

The event branding needed to contrast as well as combine these two elements in a way that illustrated the idea that true innovation is built strongly on a foundation of inclusion. 

UF College of Engineering


This annual event brings together both UF College of Engineering alumni and incredible speakers for the Reunion Weekend hosted annually.  This year's event compared two concepts important to the engineering landscape of today: innovation and inclusion.  

The event branding needed to contrast as well as combine these two elements in a way that illustrated the idea that true innovation is built strongly on a foundation of inclusion. 

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