Bode, a new travel and hospitality concept, fuses together the appeal of vacation rentals with the amenities of a hotel. Pair that new concept with a high-touch, low visibility layer of technology, and you have Bode. These concepts are launching across the country in cities like Indian Wells, Palm Springs, Nashville, and New York. Each location will draw on it's environment, history, and culture to inform the look and feel of the brand execution for that location.
I created an identity system that would be both uniform and flexible based on the location. Custom artwork pairs with the logo for each location, and draws on the landscape as well as the architecture. A bold, primary color palette is distinct in this space, and works beautifully in the digital environment. A modern and minimal feel communicates the brand attributes in a way that is fresh and unique in the travel and hospitality industry.